MELEKHOV AND FILYURIN, advertising group. Novosibirsk, Russia



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Branding – the art and science of creating and promoting brands with aim of forming long-term preferences to them.
Our advertising Agency "Melekhov and filyurin" has been branding since 1995. During this time we have mastered all steps, from naming – development of the verbal trademark – until the conclusion of the brand to the market and further becoming a full-fledged brand.

As happens to us the process of creating and branding (brand)? It all starts with research. At this stage we together with the customer find answers to many questions – capacity market, behavior of competitors, consumer preferences and so on. Analyzed promotional strategies of existing brands in the market, pricing policy, advertising message. Determined target audience of our product.

The next stages include the development of the title (if it does not), logo creation, corporate identity, design of the positioning (primary advertising).
Each brand is unique. Therefore, the set of techniques and stages every time adjusted to the individual characteristics of the product, brands, consumer preferences.

Address:

Russia
Novosibirsk Oblast
Novosibirsk city

Yadrintsevskaya, 54

tel. +73832119180


http://m-f.ru/
Actual on 05.07.2022
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